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Public RelationsMedia & analyst relations  What companies want
most from their public relations programs is media coverage. We
ensure your announcement is covered by leading web news portals
supporting the business, trade and broadcast press. Additionally,
we can solicit coverage in key government and vertical market
publications to keep the press and analysts aware of your market
presence. Achieving these results requires an agency that knows
both who to contact and how to deliver your message.Golden Impressions' strategic counsel helps you crystallize your messages to reach your targeted publications and analysts. Once messages are in place, we work to position your company for inclusion in feature articles, trend stories, company profiles and roundups, view point columns, customer success stories and editorial calendar opportunities. Press Releases We research your company, product, customer or partner story and develop powerful press releases and announcements to convey your messages to your targeted audiences. We translate these stories into compelling value propositions about your company and solution for the press and analyst community to share with your prospects and investors. We identify and callout competitive advantages and return on investment statements to position your company and product. Press Kits We develop an API (Associated Press International) press kit for your company to satisfy press, prospect and investor inquiries. The press kit will contain the company Fact Sheet, a snapshot of company information plus a Backgrounder providing in-depth description of your company and solutions. Speakers Bureau After identifying show and conference candidates for speaking opportunities, we work with you to identify your top selling propositions and develop speaking abstracts for each. We also develop bios for potential speakers including employees, customers, partners and advisors. Appropriate abstracts and bios are submitted for targeted speaking opportunities. Press Events When the time is right you may want to consider a press event to reinforce your messaging and positioning to the market via the press and analyst community. The event could be as simple as a press conference call(s) or as elaborate as a press tour, press conference or press webcast. Either way it is important to conduct outreach to the media to secure mindshare. We develop the news for the event as well as all supporting materials and presentations.
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