Kristi A Furrer

Marketing Management/Public Relations Executive

Worldwide Communications ― High Technology

Ms. Furrer has comprehensive technology marketing and public relations experience in positioning and driving high technology companies to rapid growth.  She has an extensive background to draw upon, from highly successful venture capital technology start-ups such as Wellfleet Communications to Fortune 50 firms such as Fujitsu.  Her diverse technology marketing experience coupled with her strong public relations expertise enables her to understand the key drivers influencing strategic marketing plans.  Throughout her professional career Ms. Furrer has focused on the multi-disciplinary program management skills to successfully create, launch, and maintain marketing campaigns addressing corporate and product positioning, new products or business launches, and special events planning and implementation.

Ms. Furrer is an industry expert in the areas of public relations and marketing communications.  She served as the director of corporate communications at a leading Silicon Valley object-oriented database company, held senior marketing positions at leading communications companies and has gained substantial knowledge of computing platforms through management positions in leading edge workstation companies. Ms. Furrer has successfully launched both products and businesses.

Key Strengths and Knowledge

• Worldwide B2B public relations and marketing
• High impact positioning, branding and messaging
• Demand generation and business development
• Vertical marketing, lead management and telemarketing
• Strategic marketing and sales programs
• Effective sales cycle/prospect profile analysis