:: Aithent, Inc., president and CEO - Venu Gopal

“We're very pleased with the results of our public relations program which is coordinated and managed by Golden Impressions. They developed white papers and sales tools as well as an executive presentation for one of our business lines supporting Aithent's growth objectives.”

The Challenge

Aithent, Inc.

Founded in 1991, Aithent, Inc. is a leader in global information technologies offering specialized services and innovative software solutions for the government, health care, insurance and financial markets. As a privately owned company with operations throughout the world, Aithent had low awareness within their targeted audiences for a new service offering they were undertaking. Aithent was planning to use a regional conference in Pennsylvania to springboard the introduction of a new financial services solution for the market. The immediate objective was to define a corporate identity and messaging that communicated stability, knowledgeable expertise and leadership for the audiences within their targeted business segments from the financial sector including banks, insurance companies and credit unions.

Our solution

Golden Impressions was initially engaged by Aithent's management to execute the product launch and promotional campaign for their new Hosted FPI and ECM solutions. Working within a three week pre-show window we developed new positioning for the company and their new product offering in concert with senior management to crystallize the company's branding message. We created the company backgrounder and Business Wire profile for the press kit in addition to two press releases about the new hosted FPI product and first customer deployment. We also developed a pre-show fulfillment email campaign for attendees interested in the Aithent solution. We subsequently produced multiple white papers and additional press releases derived from customer interviews. Additionally we co-developed an executive presentation for Aithent's business development program and worked with the ECM team to develop the branding and logo to be used by this business unit of Aithent.

The results

The immediate impact of Aithent's news has resulted in coverage by over 60 major news portals and media outlets reaching over 26 million potential readers. The initial press development work for the product launch at the regional trade show enabled us to secure a feature article in Credit Union Times which interviewed and wrote about Aithent's customer, The Franklin Mint. As a side benefit, the press materials and feature article provided Aithent with new information to help drive traffic to their web site by keeping it fresh and informative. Most recently, Golden Impressions participated in the development of a new trade show exhibit that the company will be using for future shows and trade events. We support the development and delivery of news on Aithent's latest solutions and their product advancements through announcements, white papers and customer application stories. The placements appear in the industry's leading trade publications and online media around the world.